An audience is a group of people who assemble to watch, listen to, or otherwise experience a performance, speech, piece of literature, or advertisement. The concept originates from the Latin word audire, meaning “to hear”, but has evolved significantly in the digital age to include readers, viewers, online website visitors, and consumers. Categories of Audiences
Communicators and marketers split their target receivers into three distinct tiers:
Primary Audience: The specific group of people you intend to reach or influence directly.
Secondary Audience: People who might encounter your message indirectly, like a supervisor looped into an email chain.
Hidden Audience: Unexpected individuals who accidentally view your material, such as via shared posts or viral content. Understanding Your Audience
Whether you are public speaking, writing an academic paper, or launching a marketing campaign, a formal Audience Analysis on The Compass for SBC typically evaluates two main criteria: BBC Bitesize – Audience, purpose and form
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